Competitive Cyclist   |  view site

The toughness required of professional cyclists is a bit at odds with the highly refined and beautiful nature of their equipment. From the lowly chain to the top of the line carbon fiber frameset, each piece is designed to function precisely and look great doing it.

Competitive Cyclist sells the best of the best. Our primary goal in designing this site was to let the products speak for themselves so we took a distinctly minimalist approach to product display. From the more abstract visions of frames on the home page all the way down to the detailed photographs of jerseys and derailleurs at the product level, we were guided by a desire to promote the beauty of the objects.

This approach, combined with a powerful back-end architecture designed by The ZaneRay Group, great content and customer service from Competitive Cyclist have led to a ten-fold increase in sales since the site was launched.